Walden Cabin: Observations typed on an old Underwood

Tuesday, October 15, 2002

Grimace, and bear it
A friend commented last week over fries that the fat purple guy was gone. I had to agree. Although I hadn't noticed, Grimace was phased out of the McDonald's promo line-up. The ubiquitous clown has been pretty much flying solo lately. The cute and poorly treated fry guys? Fired (not fried). The Hamburgler with the monocle? In the klink. Bad image for the kids. And the bloated purple guy? Who thought of that? And "Grimace"? Is that what we can expect to do after we eat that crap? Big and purple with a twisted face. Nothing says "Come, eat here!" quite like that.

This is why I was shocked to see Grimace back. Tonight, he reappeared with someone else I thought was phased out or irrelevant: Donald Trump. What does this say about Trump's portfolio if he's slinging burgers with a washed-up marketing icon?

Come to think of it, has anyone seen His Highness, The Burger King recently? Just goes to show that abdication or republic may not be so painful after all.

Comments?

posted by Stuart Hickox | 9:39 PM



	Tuesday, October 15, 2002 Grimace, and bear it A friend commented last week over fries that the fat purple guy was gone. I had to agree. Although I hadn't noticed, Grimace was phased out of the McDonald's promo line-up. The ubiquitous clown has been pretty much flying solo lately. The cute and poorly treated fry guys? Fired (not fried). The Hamburgler with the monocle? In the klink. Bad image for the kids. And the bloated purple guy? Who thought of that? And "Grimace"? Is that what we can expect to do after we eat that crap? Big and purple with a twisted face. Nothing says "Come, eat here!" quite like that. This is why I was shocked to see Grimace back. Tonight, he reappeared with someone else I thought was phased out or irrelevant: Donald Trump. What does this say about Trump's portfolio if he's slinging burgers with a washed-up marketing icon? Come to think of it, has anyone seen His Highness, The Burger King recently? Just goes to show that abdication or republic may not be so painful after all. Comments? posted by Stuart Hickox \| 9:39 PM				Head for the Hills of Prince Edward Island Walden Cabin >> "I went to the woods because I wanted to live deliberately, to front the essential facts of life and to see if I could learn what they had to teach, and not, when I came to die, discover that I had not lived." Henry David Thoreau (1817-1862) Walden; Or Life in the Woods (08.21) Walden Cabin is a publishing creation of Accolade Intermedia, an Ottawa-based communications company that specializes in content-rich Web products. www.accolade.ca >>
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